[Sog] is a Japanese design brand founded by Mirai Sousakujo, a creative studio that has collaborated with numerous architects and designers in the field of bespoke furniture. Rooted in a vast archive of drawings and years of accumulated expertise, sog explores a new standard for furniture design.
From the lines sketched by architects to the quiet wishes of those who live with them, we have listened to countless stories. Through this dialogue between design and everyday life, we have transformed these stories into furniture for unique spaces.
The brand name "sog" is derived from the Japanese words "so" (meaning "essence," "origin," or "raw state") and "sogu" (meaning "to refine" or "to pare away"). Together, these words express two core ideas: uniqueness and the refinement of form. Guided by this philosophy, we strip away the superfluous to reveal the elemental form-the "So" (Element).
We do not pursue trends. Instead, we believe in honest design, where a quiet yet dignified presence resides within a functional framework.
sog creates essential tools for living-objects shaped by accumulated design memory, quietly defining the standards of everyday life to come.

In the world of bespoke furniture, we have listened to countless stories. The myriad forms born and then vanished in this process are, in essence, the "gemstones of memory." The work of "sog" is to polish these gems for modern life. It is not a mere revival, but a process of "re-creation," adding a new interpretation to reveal the core brilliance of "So"（Element）